Choosing how much to charge for something is difficult.
If you’re used to be paid by or charging by the hour, the temptation is to caclulate how many hours your thing took to make and multiply that by your hourly rate. But that doesn’t accurately create the value of an item or service.
Value isn’t what it’s worth to you, value is what something is worth to the buyer.
Netflix includes films and shows that took thousands of hours to make, yet we get access for less than $20 per month. We’re used to having things to watch on our TV for free, so we don’t highly value something that gives us that.
When someone buys a piece of art, it may cost them thousands of dollars. But it’s something she’ll get to keep for life. It’s also a statement that she’s the kind of person who buys expensive art. And it may make her feel good to know that she’s supporting an artist she admires.
Expensive or cheap, price your thing based on the value it gives.
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