Too expensive

When someone says you’re too expensive, what they’re really saying is:

• I’m not willing to pay that much to have my problem solved.
• I don’t understand how this will fix my problem.
• I don’t believe that this will fix my problem.
• I’m not ready to have my problem solved.
• I’m overwhelmed and need a way out.

Importantly, as long as someone else says ‘Yes’, you’re not too expensive. So stick to your pricing guns.