Somewhere along the way, Instagram became a popular place to not just share pictures, but your thoughts too.
It’s basically become a new platform for blogging and vlogging on.
Which raises the question: When it comes to sharing your valuable knowledge, where should you share it? On social media like Instagram or on your own website?
I’ve been thinking about this a lot, here’s the good and the bad for both platforms:
Instagram has a huge number of accounts, over 1 billion active ones. That’s a lot of eyeballs who are searching through Instagram to potentially find you and your content. To get people back to your website you need to direct them there from elsewhere (initially).
On your own website you can control the experience from the instant someone arrives. Instagram is designed to be addictive.
Instagram has advertisements that you have no control over. Your own website can be a place that has no ads or just focuses on selling your own products.
Blogging is largely a top-down format these days, with the information going one way (from writer to reader). Commenting on Instagram is quick and easy (often just emoticons) making it great for engagement.
Which is better?
For engaging with your community and spreading the general message around what you do, in order to garner some interest, short posts to Instagram are best.
For diving deep and teaching, I still believe that blogging on your own website is the best way to do that.