Faith

I grew up attending church every Sunday so for a long time the word faith carried a lot of religious context for me. Faith was always the word to describe belief in God (and occasionally something George Michael sung about on the radio).

But when you strip it back, faith is really the belief and conviction in something when you can’t see any evidence to support it. So when you run your own business it’s really important that you have faith in one thing…

You.

Running a business is a constant rollercoaster of doing things you’ve never done before. Things that might not work.

Practicing faith in ourselves teaches us to back ourselves. To trust, that even if we mess this all up, we’ll learn something and get through it.

Faith is the thing that will get you through those dark moments and help you keep showing up.