A few days ago I told you to stop checking your stats. The idea behind it was to get you to get out of your own way and spend more time doing work that matters.
That said, there are a few metrics that can give you a lot of information about your business and are worth periodically checking.
Retention: How many people are staying with you month to month? For a fitness business we want this to be at least 90%.
(Repeat customer: If you sell individual products, you don’t have to worry about retention, but it is worth seeing if people are coming back to buy something else from you again.)
New customers: You’ll never get retention to 100% so you need to make sure that you’ve got a steady trickle of new customers coming in to your business.
Earnings and Spendings: A very simple rule of business is to simply spend less money than you make. With technology crazy accessible and things relatively cheap, there is rarely a need these days to go into debt for a business. Make sure you are tracking these two figures and that the earnings is always larger than the spendings.
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