Just like weighing yourself everyday is not helpful, checking your online stats everyday, every week or even every month, is not helpful.
If the goal is to create work that matters, then stats are only somewhat useful. How many likes or eyeballs a post got tells us how popular something is, not how good it is. And popular and good are not the same thing.
In the old days this was easy to avoid. You could just check your analytics periodically to make sure you were trending in the right direction.
Social media makes this more difficult. Every time you log in stats are being thrust upon you. Do we really need to know every single time someone likes our work?
Two questions to ask yourself:
Does knowing my stats (likes, eyeballs, shares, etc.) really help me make better, more meaningful work? What can I do to make sure I see my stats less?