When people know we can be relied upon to turn up in the same place at the same time, that builds trust. Think of the 1990s news anchor who was on your TV every single night, watched and trusted by millions.
Start with small things and then over time work your way up to being consistent with bigger and bigger stakes.
Be honest with your intentions and be upfront when you make a mistake. Then, seek to learn and remedy the mistake you made.
It can also be helpful to share your losses and failures and what you learned from them as much as you share your wins and successes. Take people with you on your journey. The point is not to be right, the point is to try and then course correct when needed.
This one gets a lot of people confused. Authority isn’t about having the right certificate or waiting for the right person to tell you that you’re now an expert. These are just gatekeepers that are holding you back from contributing.
Authority happens when you decide to speak up. But just as important is listening. It’s a conversation of you are sharing what you’ve learned so far and then being open to feedback. After all, who better to teach you then the people you seek to serve.
If you want to build trust with your community, audience or customers, find a way to do these 3 things. Especially if they scare you.
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