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My name is Kyle.

You might know me from the popular community I created for group fitness trainers, Bootcamp Ideas. I’m using my personal site here to write more about two topics I love, connection and community, and how they can be used to build incredible businesses.

You’ll like this stuff if:

  • You’re an INFJ
  • The type of work you do is as important as profits
  • You describe your business as ‘heart-centred’
  • You’re more interested in building a community than followers

You can read my latest articles below (see the archive for older posts) or read what I’m up to now.

The Art of Getting Things Done

Have you ever noticed how some things get done easily, but other things get shifted from one to-do list to the next without ever being completed?

You don’t have any issues getting your group fitness session planned for tomorrow. Sure it might take a while, and it might get done last minute, but it will get done before you meet with your clients.

You also don’t have any issues packing your gear and turning up on time to run your sessions. Or buying groceries for dinner tonight.

So why is it so hard to find time to write that newsletter? Or call that client who’s been missing the past 2 weeks?

Two things are going on here:

  1. The tasks I mentioned are Urgent. If they don’t get done, there will be immediate consequences. In the examples I mentioned you would end up with a crappy session, grumpy clients who are waiting for you and hungry kids.
  2. There are people holding you Accountable. If you run a session poorly, you’ll get immediate feedback from your clients. You’ll see it on their faces, in their body language and, if they’re nice, the feedback they give you after the session. And that discomfort is enough to make sure you do it differently next time.

So how do you get the other things done that you want to complete? Things that aren’t urgent where you don’t have anyone watching you to see if you get it done?

The answer is simple: You create the urgency and accountability.

Create urgency by giving yourself a deadline. Then, and this is important, share that task and deadline with someone else. Someone who will check up on you and see if you got it done.

Note: Don’t try to do one or the other. The magic of this is in having both urgency AND accountability.

One thing to boost your membership engagement

Some memberships and communities fail despite the huge amounts of labour that go into them. And some succeed even when everything is done “wrong”.

That’s because no amount of clever tactics will make up for a lack in the experience the group has.

The most powerful kind of experience the group can have is a shared experience.

Shared experiences give the group empathy to each other, a common language for connecting and a feeling of ‘being in it together’. It turns the others in the group from ‘the others’ to people like me.

Some communities are lucky enough to be built around an existing shared experience (e.g. having a child, buying a home, growing your own veggies in your backyard). These are the groups that often grow in spite of everything else because every single person in that group has experienced that thing.

For the rest of us, with communities that bring together a wide range of people, it’s up to us to create a shared experience for our community.

What makes a great shared experience? Here are some that I’ve seen work:

  • Live events hosted for the community (e.g. a summer camp for adults like Camp GLP)
  • Teaming up to complete a challenging event together (e.g. Half-Marathon or Obstacle Course Race)
  • Learning together from leaders of the community (e.g. a membership site like Fizzle or school like Akimbo)
  • Rallying together to help a member of the community achieve something (e.g. fundraising for a cause or lifting someone up the same level)

What do these have in common? Members of the community are being challenged by something new. Something potentially unknown. Facing and overcoming new experiences is what brings us together.

How will you unite your tribe with a shared experience?

Self-Care or Self-Awareness?

The idea behind self-care is that if you take the time do something for yourself that you’ll feel better.

On the surface it’s a great idea. Adopting some self-care might allow you to stop working for an hour and go for a walk outside helping you to feel refreshed and reinvigorated and giving your subsconcious some space to work on problems in the background.

But the problem with always seeing self-care as taking time for a bath or to treat-yo-self or learning to meditate is that taking time for yourself isn’t always what you actually need.

For example: Perhaps you’re feeling depressed, so you cancel everything social to spend more time by yourself.

But what if spending time with some of your friends is the thing that would help normalise what you’re feeling and help you feel better?

Or another example: A project you’re working on starts getting really hard. It’s stressing you out and impacting other areas of your life, so in the interest of self-care, you drop it.

But perhaps what that project really needed at that time is for you to continue to show up, even in a small way, every day and that the satisfaction of seeing that project through would have been a boost to your confidence and self-esteem.

That’s why self-awareness is so important.

Self-awareness allows us to correctly identify what we’re feeling in the moment. The we can pick the ‘self-care’ activity that will truly help us.

Taking time out to re-energize is a good place to start, but sometimes self-care involves leaning in, reaching out to or helping others and seeing things through.

It’s hard because it’s important

The decision is hard to make because it’s important to you.

It’s not bad that it’s hard. If it was easy then you probably weren’t invested enough in the solution in the first place.

It shouldn’t be ignored because it’s hard. It’s worth the time and energy to find a solution.

Hard is a good indicator that you might be on the right track.

Instagram vs Website

Somewhere along the way, Instagram became a popular place to not just share pictures, but your thoughts too.

It’s basically become a new platform for blogging and vlogging on.

Which raises the question: When it comes to sharing your valuable knowledge, where should you share it? On social media like Instagram or on your own website?

I’ve been thinking about this a lot, here’s the good and the bad for both platforms:

Instagram has a huge number of accounts, over 1 billion active ones. That’s a lot of eyeballs who are searching through Instagram to potentially find you and your content. To get people back to your website you need to direct them there from elsewhere (initially).

On your own website you can control the experience from the instant someone arrives. Instagram is designed to be addictive.

Instagram has advertisements that you have no control over. Your own website can be a place that has no ads or just focuses on selling your own products.

Blogging is largely a top-down format these days, with the information going one way (from writer to reader). Commenting on Instagram is quick and easy (often just emoticons) making it great for engagement.

Which is better?

For engaging with your community and spreading the general message around what you do, in order to garner some interest, short posts to Instagram are best.

For diving deep and teaching, I still believe that blogging on your own website is the best way to do that.